I’m Mark Guiterrez, founder of MindShift Mark.
For the past 10 years I’ve paired a passion for brand consistency, high quality work and strategic business sense that has led me to become one of Chicagolands most sought out visual branding partners and educators. But that isn’t where my journey started.
New Mindset, New Future
As a real estate photographer, I’ve captured the irresistible architectural details of more than 15,000 homes in the Midwest. I’ve worked with realtors to transform properties into possibilities, and that’s where my passion for building more than a brand began.
Not long into my career, I noticed a fundamental flaw in the industry. Real estate agents, photographers, and photography students were undermining their value because of the way they showed up for their clients. Early in my career, I was doing this same thing.
As I evaluated and adjusted how I showed up in my business, I learned that there’s no sense in having lofty aspirations if you don’t have the mindset to match.
Through brand consistency, creating differentiation in my business, and adding value to the client relationship, I completely transformed my business and became an irreplaceable, valued visual branding partner to my clients.
I started a mentorship program within my own real estate media supplier to share my business knowledge with others in my industry. That’s when I saw tremendous growth and the tapping into huge potential in many of the photographers I had the fortune of mentoring. I want you to leverage my knowledge so you can achieve the same results in your business and establish your place in the market.
I quickly realized my "Mindshift" was not limited to benefiting photographers and realtors but could benefit any entrepreneur looking to build a business on a solid foundation, create separation within their industry, and build longevity while feeling valued and compensated
Sometimes all it takes is a little adjustment to be ready to step into the spotlight. It’s your moment to shine and I am here to help you make the shift into running a profitable business that you love.
There are two ways to work with me:
Shift Your Focus.
Skyrocket Your Business.
My MindShift speaking engagements include presentations on the following subjects:
Become a Valuable Visual Branding Partner
Make your brand stand out by offering more than pretty pictures.
Be an Educator not a Saleperson
Most artist hate sales because we are right brained. Learn how not to sell but to serve. Become an educator to lead your clients to quality and consistency.
The Value of Building a Brand That Creates Separation
Bring this value to your clients to help them do the same. This solid partnership raises the bar of both business and bucks the trends of what everyone else is doing.
Three Common Roads Into A Real Estate Photography Career
Comparing the pros and cons careers working as an independent photographer, for a small regional team, or working with large “big box” national companies.
The Art of the Business
Create longevity in your business and brand by showing up passionately and incorporating professionalism, consistency and customer service.
Building Partnerships
Building mutually beneficial relationships is the key to longevity in business, instilling confidence in your client and enjoying your career.
Understanding Your Market
Understand your value and price yourself accordingly. If you don’t treat your art like a business you will be the most talented artist working at Starbucks.
Speaking Engagements
Your group or event will hear engaging stories and lessons learned along my journey as a real estate photographer with tangible takeaways that you can implement to lead you straight to success.
MindShift Coaching
Individual and small group coaching is designed to help you and your team level up your collective mindset and implement tools, systems, and best practices to reach your goals faster.
“Thank you for your inspiring, relieving, insightful and energizing session! You opened up valuable new perspectives on my current situation. It is amazing, but just in a time of one hour I was able to view my situation from a completely new angle, and suddenly see the road to my ultimate dream and solutions.”
Natalia Fey
“Since beginning my work with Mark earlier this year, he has been an exemplary professional coach. He exhibits a unique sense of interest in my life and her insights and direction are always on target. I feel very supported and championed in the attainment of my goals. He has been a vital resource to me.”
Jill Mazzenga
“I always look forward to my conversations with Mark. He is able to strike a unique balance of careful listening with sharing his wealth of experience and ideas. He quickly pinpoints the crux of a situation and does not fail to leave me with helpful insights, ideas or questions to ponder.”
Shauna Ordonez
Your client-centric brand will showcase your value so you can skip the price competitions and grow without the pains.
Revitalize Your Passion
Bypass Burnout
As you show your clients they matter to you, they will appreciate your innate differences and come back again and again.
Become Irreplaceable
A vision and a plan are the keys to building a business structure that grows on your terms and your timeline.
Roadmap Your Success
As you master your mindset and your practical systems, watch your brand become the local area go-to.
Be a Household Name
Create a Living That Puts Your Happiness First
You’re a high achieving professional that is excellent at what you do but your business feels heavy and uninspiring. Trading time for money and cutting your prices to get the next client have you working in overdrive to reach your revenue goals.
Now imagine…
Waking up every day excited to hear the phone ring, proud of your revenue numbers, and with the space in your schedule to enjoy life outside of the office.
That dream can be your reality, as long as you’re ready to shift your approach.
Together, we’ll create a business that makes you wildly happy, communicates your value to bring you unparalleled success, and has your ideal client lining up to work with you.
You could keep slogging away at it on your own or you can borrow a page from my playbook and take the more direct path to success.
Now is your time to understand how to communicate your value in order to create a business that makes you wildly happy, brings you success and attracts people lining up to work with you.
Shift Into High Gear
I’ll give you solid strategies and tangible tactics to take your business from unknown to unmistakable.
3. Get inspired
We’ll set up a Zoom call to discuss topics that are of interest to you and book a speaking date.
2. Develop a plan
Fill out the contact form below and tell me about your business and needs.
1. Connect with me
I have come to the conclusion I am the Starbucks of R.E photography. While reloading my Starbucks account (at $100 a crack) the comparisons seemed uncanny. There may better (more expensive) boutique photographers out there, there are definitely cheaper photography alternatives for agents to choose from. I don’t lower my price or quality to compete […]
This is how I view the values that define our individual branding. Believe it or not how we value these traits define our brand. Consciously or subconsciously we currently define a brand by how we value the importance of these traits. In my opinion the value of quality images w hen using a good or great photographer accounts for […]
Revitalize Your Passion
Decades of advice in an easy to implement book so you can begin to make your mark in real estate memorable.
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Downers Grove, IL
Show up differently. Make your MindShift.
(630) 774-3057
mindshiftmarkcoaching@gmail.com
